Email Marketing with aiFind
Email campaigns are among the classics of marketing—an instrument that still has its place in the age of social media. With minimal effort, you can reach virtually any number of people. For your sales and recruiting teams, this means another touchpoint to generate business.
Before continuing, be sure to check out our blog article on email marketing. We explain what matters, how to proceed, and what you need to consider.
Creating and Sending Email Campaigns
Once you understand the key principles, the next training will teach you how to create and send your first email campaign: Start training
Step by Step:
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Create a shortlist in the Main Search if you do not want to send the campaign to an existing shortlist.
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Open the shortlist and review the recipient list (if necessary).
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Click on the three dots in the top right corner of the table header and select the first option.
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The Email Assistant will open. You can either choose an email template on the right-hand side or compose a new email.
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After writing a subject line and the email content, you can save it as a template on the right-hand side using the + button.
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If needed, use the Lookup function on the right to search for one or more candidates whose profiles you would like to generate and attach.
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Click on the relevant candidate(s) and create the front sheet.
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After selecting and adjusting the front sheet template (if necessary), click Generate.
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Back in the email editor, drag and drop the link to the candidate profile from the right-hand side into the appropriate place in your email.
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Once completed, click the next step to validate the email. aiFind checks the email for data protection compliance and ensures all necessary steps are included so your email does not end up in spam.
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Finally, send the email.
Examples of Greetings
Standard greeting:
{%assign recipient = recipient%} {%if recipient.sex == 'M'%} Good day Mr.
{{recipient.lastname}}, {%elsif recipient.sex == 'F'%} Good day Ms.
{{recipient.lastname}}, {%else%} Good day
{{recipient.firstname}} {{recipient.lastname}}, {%endif%}
Formal greeting:
{%assign recipient = recipient%} {%if recipient.sex == 'M'%} Dear Mr.
{{recipient.lastname}}, {%elsif recipient.sex == 'F'%} Dear Ms.
{{recipient.lastname}}, {%else%} Good day
{{recipient.firstname}} {{recipient.lastname}}, {%endif%}
Informal greeting (first-name basis):
Good day {{recipient.firstname}},
Evaluating Campaigns and Planning Follow-Ups
After sending the campaign and allowing some time to pass, open the campaign in aiFind by navigating to "Mail campaigns" in the menu and selecting your campaign.
Evaluating the campaign and planning follow-ups is just as simple as it is effective: Start training
Step by Step:
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At the top, you will find general information about the email campaign, including the number of recipients.
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The pie chart in the “Status” section provides an overview of how many recipients received the email. Status meanings:
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Sending: The email has not yet been delivered.
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Sent: The email was successfully delivered.
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Bounce: The email could not be delivered (e.g., invalid email address). aiFind automatically sets the person to opt-out with a corresponding note.
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Error: The email could not be delivered (e.g., no email address exists).
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Ignored: The email was not sent because the recipient was not set to opt-in.
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The bar chart in the “Mails” section shows how often the email was opened, how often a profile was viewed, or if someone unsubscribed from your mail campaign.
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Open the Recipients tab to see in detail which individuals interacted with your email. By clicking on a specific row in the table, you can also see when the interaction occurred.
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With one click, you can create a follow-up list and filter it in advance.
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In the Clicks tab, you can see which candidate profiles were clicked most frequently.
Tips & Tricks
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Don’t forget to insert the “Unsubscribe” link using the email editor toolbar. Otherwise, your mail campaign cannot be sent.
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Click on areas within the charts to directly filter the view in the recipient list.